ClickWell.com
We know that certain conditions and the use of certain drugs can cause a
deficiency of a varying number of vitamins, minerals and co-factors. That’s why
the addition of alpha lipoic acid, zinc or the b-complex vitamins can aid in
recovery from specific conditions. We also know that many herbals have a
history of effective use. Some herbs are good sources of anti-oxidants while
others are sources of vitamins and minerals. These herbs can be used in addition
to more common food products for nutritional support. Other herbs, often
referred to as herbal medicines, contain drug-like substances, and are commonly
used short-term to address specific health challenges.
The problem is that all these are generic and can be found at varying prices and
qualities in retail stores, major discount chains, doctors’ offices, and other
nutritional network marketing companies.
To address the legitimate need for various generic nutritional or herbal
products ClickWell.com will be the Internet provider of choice for the
top-selling and best-quality generic nutritional products chosen from the
retail, private label, and MLM industries with the competitive pricing of large
discount chains. This will not only be the best one-stop-shop for all
legitimate nutritional needs, but it presents an opportunity to help provide
accurate information flow on all supplement products. Dr. Steve Nugent, ND,
will help spearhead this initiative of both product choices and the disbursement
of nutritional information. Some articles will be available to help identify
legitimate products and others to expose misleading or fraudulent claims.
ClickWell.com will offer (1) the top-selling products from nutritional retail
stores, (2) the best
blended product formulas offered primarily through the offices of ND’s, DO’s,
and chiropractors, and (3) the newest and hottest products, using
non-proprietary ingredients, that generally find their way to market first
through the MLM industry.
These are typically generic, non-patentable products that just have a new
marketing spin placed on them to make them sound like the greatest contribution
to health care of the century. If the new product or formula in fact has value,
ClickWell.com will have the same type of product available at value pricing.
Because ClickWell.com will have such a strong information component, this will
help communicate the appropriate use of such a product, dispelling over-stated
claims and putting into perspective its true value to an overall health program.
Competition has evolved for generic nutritional products and is being driven
primarily by price.
First the emergence of national retail chains in nutrition created enormous
competition for the owner/operator health food stores and the direct sales
industry in regard to prices and convenience. As buyers became more aware of
various products and sales volumes grew, national discount chains entered the
marketplace and created enormous competition for the retailers. Now the
Internet is starting to create competition for the wholesale chains with easy
access to generic products at competitive prices. So the consumer is the big
winner at ClickWell.com